Branding is a fascinating concept coined during the golden age of advertising. Since then, it’s become a fundamental element of marketing and the hallmark of large companies, mostly to sell fast-moving consumer goods.
Despite the eruption of online advertising in recent years, many business owners still believe that branding is a technique reserved exclusively for big budgets. But this is far from the truth.Online branding has never been so affordable.
What's the key?
Segmentation.
You can focus on a specific segment of people based on:
Display, part of Google Ads, places banners, videos and text ads on more than 2 million websites which form part of the Google Display Network. We use this platform for a wide range of online branding activities at attractive prices and no minimum spend requirements.
So if you spend, let's say £100 on a CPC campaign, you’ll get between 1,250 and 3,333 visits to your website and your banner ad (which can feature animation and an explanation of your products and services) gets seen between 125,000 and 500,000 times! And remember, these marketing efforts are not just targeting anyone, but a specific audience (via segmentation) that’s more likely to be interested in your products and services.
On the other hand, if we take Google Ads video campaigns (Youtube marketing) for example, the branding effect is incredible. That’s because we use audiovisual material that allows us to explain more complex concepts and better capture the attention of every user.
Youtube in-stream ads detect when someone isn’t interested in your video and makes it possible for them to skip it. Even though the viewer received an effective impression of 5 seconds or more of your video, if they skip the ad, you don’t pay! You only pay for the ad when a viewer watches your video for 30 seconds, or the duration of the video if it’s shorter, or interacts with it. With Youtube in-streams ads the average cost of an ad is extremely low.
Let’s go back to our calculations:
All these impressions reach a targeted audience that’s more likely to be interested in your products or services. From now on they’ll have a better chance of remembering your brand.
Thanks to its vast platform, facebook gives you a more accurate demographic segmentation than
Google Ads.
Facebook advertising is also very cost-effective and you can leverage your existing contacts’ email
addresses. For maximum impact, it’s better to coordinate Facebook branding activities as part of a social
media strategy.
And therefore how best to adjust them to get the greatest impact.
If you need to present reports with reach, frequency, impressions or engagement figures, we’ll take care of that, too.
