Social media management for SMEs
At Insitus, we’ll create and inject new life into your social media profiles. Working from a strategic plan tailored to your business, we can help you to promote online engagement with your customers and to improve results.
The active use of social media sites has grown exponentially year on year, and 89% of users follow brands to a greater or lesser degree (source: IAB Spain 2015). Current marketing trends tell us that brands need to be where their customers are, so a presence on social media is an absolute must.
Are you unsure of where to start, or need something specific? We can help.
Which services are you interested in?
Profile setup on social media
Which social media networks are best for your business? Where do your potential customers hang out online? We can design, create or update your profiles on all of the key sites including Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+, and Pinterest.
When it comes to social media, you can be on there just for the sake of it and waste time and effort, or you can do it well, directed by a strategic plan focused on achieving results. A preliminary study of your brand, your target audience, trends in your market, and your competition will enable us to define objectives and specific actions to connect effectively with your prospective customers.
Managing your community
Once you’re on social media, it’s vital to start online conversations and create a community where your brand has a voice. Our Community Managers will create original content matching your social media profiles, and carry out the day to day management of your social media presence to create direct interaction with your customers. We have several community management packages available, tailored to your needs and that include performance reports. Get in touch.
Monitoring and online reputation management
Actively listening to what is said about your brand online and on social media sites is essential in order to collect data and move in the right direction.
Competitions and promotions
Running special competitions and campaigns on social media increases participation from your followers and interest in your brand. It also significantly boosts your relationships with your existing customers and helps in attracting new ones.
Social media advertising
Social media sites are the perfect place to showcase your products or what your brand has to offer. At Insitus, we have the necessary experience to create and execute successful Twitter and Facebook Ad campaigns.
The value of social media networks for your business
Social media connects businesses with consumers in a shared space where both can communicate and interact directly. Knowing and listening to your customers brings significant added value to your business that will allow you to tailor your products to their needs and improve the image of your business.
If you already have an online presence, effectively managing your social media sites is very important. A good social media strategy will help to generate interest in your brand and direct traffic to your website to increase your sales.